Manfred Strobl, CPO, Webrepublic AG
Demo 1: Data-driven decision making with centralized marketing, media and sales dashboards
Join this session to discover how to unlock the full potential of Data & Insights in Marketing, Media and Sales—enhancing the effectiveness and efficiency of your marketing activities, deepening consumer engagement, accelerating sales, and driving sustainable growth in customer lifetime value.
Demo 2: AI-powered creativity: Digital twins and next generation content operating model (NESTLE)
Join this session to learn how agentic AI and 3D digital twins are transforming a CPGs content operating model – enabling unparalleled flexibility and unmatched speed. Together with NVIDIA and Microsoft, we launched a cutting-edge service to deliver high-quality product content assets at scale for eCommerce and marketing communications.
Dr. Marc-André Schauwecker, President, SwissMBAs